“Synaethesia reaches its purest form, though, when, rather than shuffling the senses, a sense is given to something completely abstract,” such as the smell of victory. Synaesthesia is where one sense is described in terms of another. The book covers these as well as more than 30 others. Some of the figures of rhetoric are familiar, such as alliteration, antithesis, hyperbole, paradox, personification, and rhetorical questions. The Elements of Eloquence is about “the figures of rhetoric, which are the techniques for making a single phrase striking and memorable… They are the formulas for producing great lines.” Mark Forsyth writes with a sense of humor and he quotes examples from The Beatles, John F. The Elements of Eloquence: Secrets of the Perfect Turn of Phrase
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